As a small business owner, you’re always on the lookout for potential new clients and sources of income. When you do a great job for a previous client, more work offers might come in through word of mouth, but, sometimes, everything goes quiet. Here are some places you might find new leads when that happens.
🐦 On Twitter
If you have a clear idea of your ideal client and the pain-points they encounter, try searching on Twitter to see if anyone is posting about problems you might be able to solve. Reach out on Twitter, or go to their website to find out more about them and email over a proposal.
🏢 Co-working spaces
Not only do these offer an opportunity to get out the house, they are also a great way to meet other small business owners. You might have just the skills they’re looking for right now - or they might know of someone else who could use your help.
🤝 Networking events
These might be a meet-up, huddle, conference, workshop, or talk - but what they have in common is a group of people working in your field and potentially looking for support.
👩🏾 Former bosses and colleagues
Here’s a group of people who know how good you are at what you do! Why not drop them a message to say you’re available for work?
Some clients prefer to go to agencies so they can be connected to vetted freelancers. As more and more people are starting to work for themselves, the number of such agencies are growing. They might take a cut of your fee, but can potentially connect you to lots of new clients.
📱 Targeted social media ads
It’s possible to create cheap ads on Twitter, Facebook, Instagram and more that reach a very specific group of people. Create something that showcases your skills, select who you want to see it, and wait for the requests to come in!
💻 Industry-specific Slack workspaces
There are Slack workspaces for almost every industry you can think of, filled with people working in your field. A quick introductory message and link to your portfolio could well lead to some job offers.
🧔 Other freelancers
The people doing the same job as you are not necessarily your competition. Reach out to them to see if they have any work they’d like to pass on to you.
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