12 Step Strategy to Boost Sales For Your Small Business

If you own a small business, you know that generating revenue can be a challenge. You may be tempted to cut corners or take shortcuts to boost sales, but this is often not the best strategy in the long run. 

However, by taking the time to develop and implement a sales strategy specifically designed for small businesses, you can reap numerous benefits. Even so, it can be daunting to figure out how to make more sales for your small business.

This is exactly why in this blog post, we will outline a twelve-step strategy for boosting sales. So, whether you're just starting out or you've been running your business for a while, read on for some helpful tips. 

Why Is Increasing Sales Important For Small Businesses?

Small businesses are the pillars of an economy, and their success is essential for job creation and economic growth. More sales means more revenue, which can be used to invest in new products, hire additional staff, or expand your operations. Increasing sales can help to build brand awareness and loyalty, giving your business a competitive edge. 

There are a number of ways to increase sales, such as offering discounts, running marketing campaigns, or expanding into new markets. However, choosing the right strategy is important as it attracts your future customers. Ultimately, increasing sales is essential for ensuring that your business remains afloat and continues to grow.

Challenges Faced By The Sales Team

The sales team of a small business may face several challenges, depending on the size of the company, the products or services offered, and the customers targeted. Before knowing how to grow your sales, here are a few challenges you should know: 

1. Lack of brand awareness: Often, small businesses are lesser known than their larger counterparts. This can make it difficult to generate leads and interest from potential customers.

2. Limited resources: Sales teams in small businesses typically have fewer resources at their disposal than those in larger companies. This may include a smaller budget for marketing and advertising and less workforce to carry out sales activities.

3. Difficulties breaking into new markets: If your small business is selling products or services that are already available in the market, it can be tough to convince customers to switch to your brand. You'll need to offer something unique that sets you apart from the competition.

4. Time constraints: Sales team members in small businesses often wear many hats and are responsible for a variety of tasks, from generating leads to closing deals. This can leave them with little time to actually focus on selling.

Despite these challenges, there are a number of ways in which the sales team of a small business can increase sales.

12 Steps To Increase Sales For Small Businesses

Whether you're looking to figure out how to grow your revenue or increase your customer base, drive more traffic to your website, or close more deals. These 12 steps will help you achieve your goals .

1. Create A Great Product Or Service

The first step to increasing sales is to have a great product or service that meets the needs of your target market. If you don't have anything worth selling, you won't be able to generate any sales. Spend time researching your industry and developing a product or service that fills a void in the market.

Also, be sure to carry out regular quality checks to ensure that your product or service is up to par. There's nothing worse than a customer being disappointed with a purchase, as this can lead to negative reviews and lost sales.

In addition, it's important to keep your product or service fresh and up-to-date. As the needs of your target market change, so should your offering. By constantly evolving, you'll be able to stay ahead of the competition and generate more sales.

2. Have A Solid Pricing Strategy

Once you have a great product or service, you need to set a price that will allow you to make a profit. But, it's important to strike the right balance between making money and staying competitive. If your prices are too high, customers will go elsewhere. However, if they're too low, you won't be able to make a profit.

Before setting your prices, take a look at what your competitors are charging for similar products or services. This will give you an idea of what customers are willing to pay and help you to come up with a competitive price.

It's also important to consider your target market when pricing your product or service. If you're selling to businesses, you'll need to charge more than you're selling to individual consumers.

3. Know Your Current Sales Numbers, Profit Margins & Expenses 

If you want to increase sales, it's important to have a clear understanding of your current sales numbers. This includes your total revenue, as well as your profit margins and expenses. By knowing where you stand, you'll be able to set realistic sales goals and track your progress over time. To get started:

  1. Take a look at your sales numbers from the past month or quarter.
  2. Calculate your profit margins by subtracting the cost of goods sold from your total revenue.
  3. Determine your expenses by reviewing your financial statements.

Once you have all this information, you can start setting sales goals for the future. Make sure to break down your goals into smaller, achievable milestones so that you can track your progress and stay on track.

4. Create An Attractive Sales Funnel

A sales funnel is a potential buyer's route from learning about your product or service. For customers to buy from you, they need to be able to find you and then be interested in what you offer.

To increase sales, it's important to create an attractive sales funnel that will make it easy for customers to find you and buy from you. There are a few key steps that you'll need to take to do this:

  • Create awareness: The first step is to get your brand in front of as many people as possible. You can do this through marketing efforts like content marketing, search engine optimization, and social media marketing.

  • Generate interest: Once people know your brand, you need to generate interest in what you offer. This can be done through targeted content that speaks to the needs of your target market.

  • Drive conversions: Finally, you need to drive conversions by making it easy for potential customers to buy from you. You can do this by having a clear call-to-action on your website and providing a seamless buying experience.

5. Invest In Personalized And Omnichannel Marketing

Personalized marketing is the process of creating custom content for each customer. This type of marketing is important because it helps to build relationships with customers and increase sales.

To personalize your marketing, you'll need to collect data about your customers to segment them into different groups. Once you've segmented your customers, you can create targeted content that's relevant to their needs.

In addition to personalized marketing, it's also important to invest in omnichannel marketing. Omnichannel marketing is a strategy that uses multiple channels to reach customers. This could include things like email, social media, paid ads, and more.

By using both personalized and omnichannel marketing, you'll be able to reach more people and increase sales.

6. Make The Most Of Lead Generation Tools

Lead generation tools are a great way to increase sales by helping you to connect with potential customers. There are several different lead generation tools that you can use, including:

  • Website forms: Forms on your website can collect visitors' contact information. This information can then be used to follow up with potential customers and turn them into leads.

  • Social media: Platforms such as LinkedIn can be used to generate leads. By connecting with customers and sharing relevant content, you can build relationships and eventually convert them into paying customers.

  • Email marketing: This method can be used to reach out to potential customers and promote your product or service. By sending targeted emails, you can generate leads and drive sales.

7. Create Outreach Strategy For Potential Leads

An outreach strategy is a plan for how you will connect with potential leads. This could include things like email marketing, social media outreach, and more.

The goal of an outreach strategy is to build relationships with potential customers so that you can eventually turn them into paying customers. To do this, you'll need to create targeted content that's relevant to their needs.

By creating an outreach strategy, you'll be able to increase sales by connecting with more potential customers.

8. Offer Discounts Sparingly

Discounts are an excellent way to increase sales, but they need to be used in moderation. This is because discounts can devalue your product or service and make it harder to generate profit.

If you do decide to offer discounts, be sure to target them towards people who are likely to buy from you. For example, you could offer a discount to first-time buyers or people who spend a certain amount of money with your business.

Offering discounts is a great way to increase sales, but you need to be strategic about it. By targeting your discounts, you can ensure that you're still making a profit while also generating more sales.

9. Sell Through Retailers

If you're having trouble selling directly to customers, you can try selling through retailers. This is a good option if you have a product that's already in high demand. Before selling through retailers, be sure to do your research and choose a reputable retailer that's a good fit for your business.

Selling through retailers can be a great way to increase sales and reach new customers. However, it's important to remember that you'll need to give the retailer a cut of your profits.

10. Partner With Other Businesses

Partnering with other businesses is a great way to increase sales and reach new customers. There are a number of different ways to partner with other businesses, including:

  • Joint ventures: A joint venture is when two businesses team up to promote each other's products or services. This is a great way to reach new customers and generate more sales.

  • Affiliate marketing: An affiliate marketing is when you promote another business's product on your own website or blog. When someone clicks on the affiliate link and makes a purchase, you earn a commission.

  • Referral programs: Customer referral programs are when you offer customers a discount for referring new customers to your business. This is a great way to increase sales while also building relationships with your customers.

11. Keep Track Of Your Sales Budget With Financial Software

As a small business, it's important to keep track of your sales budget. This will help you make sure that you're not spending more than you can afford and that you're generating enough revenue to cover your expenses.

There are a number of different financial software programs that you can use to track your sales budget. This includes programs like QuickBooks and FreshBooks.

By tracking your sales budget, you can ensure that you're staying on track financially and that you're generating enough revenue to grow your business.

12. Reconcile Your Bank Statements Regularly To Scale Revenue Margin

Reconciling your bank statements is a critical part of running a small business. This process allows you to track your sales and expenses so that you can ensure that you're making a profit.

Keeping track of your bank statements on a regular basis will help you identify any problems early on, so that you can take corrective action. This will also allow you to see where you can save money or make more profit.

By reconciling your bank statements, you can keep track of your finances and scale your revenue margin. This will help you grow your small business and achieve long-term success.

How Can Fincent Help Boost Your Sales?

Now that you know some of the best ways of how to make more sales for your small business, it's time to put them into action. And Fincent can help.

Fincent is a financial software program that allows you to track your sales and expenses. This will help you see where you're making money and where you're spending too much. It also offers a number of features that can help you boost sales, including:

1. Sales Profit Tracking And Analysis

By providing detailed insights into your sales process, Fincent can help you identify areas of improvement and take corrective action to increase your sales. In addition, it helps you track your sales progress over time and monitor your performance against sales goals. With its comprehensive features and easy-to-use interface, Fincent is the perfect solution for sales professionals who want to take their business to the next level.

2. High-End Accounting For Gross Sale Revenue

It's specifically designed for businesses that generate gross sales revenue, so it's packed with features that can help you manage your finances more effectively. From invoicing and tracking payments to producing financial reports, Fincent can do it all.

3. Organized Bookkeeping

As any business owner knows, bookkeeping is essential to track finances and ensure that tax returns are filed accurately. However, it can also be a time-consuming and tedious task.

Fincent provides a bookkeeping service that offers a simple, streamlined way to keep track of your finances. With Fincent, you can easily see where your money is going and track your spending over time. It is an essential tool for business owners who want to boost their sales and save time on bookkeeping.

4. Financial Forecasting

Anyone in sales will tell you that forecasting is essential to success. By understanding what you're likely to sell, when you're likely to sell it, and how much you're likely to sell, you can make informed decisions about inventory, staffing, and marketing.

By using data from your past sales, Fincent generates highly accurate forecasts for the coming months and quarters. This gives you the information you need to make decisions with confidence and ensures that a sudden drop in demand never catches you off guard.

5. Increased Productivity

In any business, productivity is key to increased sales and profits. By streamlining processes and reducing wasted time, businesses can make the most of their resources and increase their bottom line.

Fincent helps businesses to track their spending, invoices, and payments. By providing real-time insights into where money is being spent, it can help businesses to identify areas where they can cut costs and boost productivity.

The Final Verdict

When it comes to figuring out how to make more sales for your small business, there are a number of different things that you can do. From personalizing your marketing to selling through retailers, you can increase sales by using a variety of strategies. Implementing a sales strategy can be difficult, but it's definitely worth the effort. 

Fincent helps small businesses achieve their revenue goals with its extensive experience in crafting custom solutions that fit your unique needs. It offers you the services that are crucial to implement the strategy to boost sales. If you have any concerns, contact us today and let us show you what Fincent can do.